This powerful tool gives you the ability to find out what keywords are being 'most searched' in the major search engines. Why is this important?
If you're competing with 1000 other sites to sell your widget, wouldn't it be nice to know what keywords people are using to find your competitors widgest the most? You can then use those keywords in your meta tags and doorway pages.
This is one of the most UNDERutilized tools on the Net, but one of the most powerful for driving traffic to your web site!